Artesano vs Martin's · Bay Area shelf head-to-head
Artesano and Martin's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Artesano carries more Brand PowerArtesano is in more Bay Area grocersArtesano fields the deeper lineup
Artesano
Martin's
40
brand power
21
14
products
4
2
categories
3
8
subcategories
4
11
grocers
3
$6.50
avg price
$6.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artesano▭ Martin's
Distribution · 30% of score46·13
A
M
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score69·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artesano
no top category Martin's doesn’t also play in.
only Martin's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artesano · Martin's
