Artesano vs Naked Bread · Bay Area shelf head-to-head
Artesano and Naked Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Artesano carries more Brand PowerArtesano is in more Bay Area grocersArtesano fields the deeper lineup
Artesano
Naked Bread
40
brand power
19
14
products
5
2
categories
2
8
subcategories
5
11
grocers
2
$6.50
avg price
$8.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artesano▭ Naked Bread
Distribution · 30% of score46·8
A
N
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score69·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artesano
no top category Naked Bread doesn’t also play in.
only Naked Bread
no top category Artesano doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artesano · Naked Bread
