Artesano vs Oroweat · Bay Area shelf head-to-head
Artesano and Oroweat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oroweat carries more Brand PowerOroweat is in more Bay Area grocersOroweat fields the deeper lineup
Artesano
Oroweat
40
brand power
49
14
products
40
2
categories
2
8
subcategories
11
11
grocers
12
34.8¢
price per oz
35.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artesano▭ Oroweat
Distribution · 30% of score46·50
A
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artesano
no top category Oroweat doesn’t also play in.
only Oroweat
no top category Artesano doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Artesano · 2
only Oroweat · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artesano · Oroweat
