Artesano vs Pretzilla · Bay Area shelf head-to-head
Artesano and Pretzilla, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Artesano carries more Brand PowerArtesano is in more Bay Area grocersArtesano fields the deeper lineupArtesano sits further up the premium end
Artesano
Pretzilla
40
brand power
28
14
products
7
2
categories
2
8
subcategories
2
11
grocers
10
34.8¢
price per oz
11.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artesano▭ Pretzilla
Distribution · 30% of score46·42
A
P
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score69·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artesano
only Pretzilla
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Artesano · 7
only Pretzilla · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artesano · Pretzilla
