Artesano vs Wonder Bread · Bay Area shelf head-to-head
Artesano and Wonder Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Artesano carries more Brand PowerArtesano is in more Bay Area grocersArtesano fields the deeper lineupArtesano sits further up the premium end
Artesano
Wonder Bread
40
brand power
14
14
products
6
2
categories
3
8
subcategories
4
11
grocers
7
34.8¢
price per oz
22.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artesano▭ Wonder Bread
Distribution · 30% of score46·29
A
W
carried in 11 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score69·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artesano
no top category Wonder Bread doesn’t also play in.
only Wonder Bread
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Artesano · 5
only Wonder Bread · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artesano · Wonder Bread