Artisan Kettle vs Guittard · Bay Area shelf head-to-head
Artisan Kettle and Guittard, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Guittard carries more Brand PowerGuittard is in more Bay Area grocersGuittard fields the deeper lineup
Artisan Kettle
Guittard
0
brand power
70
2
products
25
1
categories
5
1
subcategories
7
1
grocers
19
$7.69
avg price
$13.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artisan Kettle▭ Guittard
Distribution · 30% of score4·79
A
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artisan Kettle
no top category Guittard doesn’t also play in.
only Guittard
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Artisan Kettle · 0
no exclusive doors — everywhere Artisan Kettle is, Guittard is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artisan Kettle · Guittard