Artisan Kettle vs Lily's · Bay Area shelf head-to-head
Artisan Kettle and Lily's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lily's carries more Brand PowerLily's is in more Bay Area grocersLily's fields the deeper lineup
Artisan Kettle
Lily's
0
brand power
48
2
products
28
1
categories
5
1
subcategories
6
1
grocers
14
$7.69
avg price
$8.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artisan Kettle▭ Lily's
Distribution · 30% of score4·58
A
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artisan Kettle
no top category Lily's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Artisan Kettle · 0
no exclusive doors — everywhere Artisan Kettle is, Lily's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artisan Kettle · Lily's