Artisana vs Barney Butter · Bay Area shelf head-to-head
Artisana and Barney Butter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Artisana carries more Brand PowerArtisana is in more Bay Area grocersArtisana fields the deeper lineup
Artisana
Barney Butter
47
brand power
30
15
products
10
6
categories
1
8
subcategories
2
13
grocers
8
$1.59
price per oz
$1.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artisana▭ Barney Butter
Distribution · 30% of score54·33
carried in 13 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artisana
only Barney Butter
no top category Artisana doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artisana · Barney Butter
