Arvum vs Ponti · Bay Area shelf head-to-head
Arvum and Ponti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ponti is in more Bay Area grocersArvum sits further up the premium end
Arvum
Ponti
24
brand power
24
5
products
4
3
categories
3
4
subcategories
4
4
grocers
6
$1.51
price per fl oz
46.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arvum▭ Ponti
Distribution · 30% of score17·25
A
P
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score34·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arvum
only Ponti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Arvum · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arvum · Ponti