Arvum vs Sonomic · Bay Area shelf head-to-head
Arvum and Sonomic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arvum carries more Brand PowerArvum is in more Bay Area grocersArvum fields the deeper lineupSonomic sits further up the premium end
Arvum
Sonomic
24
brand power
12
5
products
2
3
categories
1
4
subcategories
2
4
grocers
3
$1.51
price per fl oz
$2.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arvum▭ Sonomic
Distribution · 30% of score17·13
A
S
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arvum
only Sonomic
no top category Arvum doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sonomic · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arvum · Sonomic