Assi vs Bachan's · Bay Area shelf head-to-head
Assi and Bachan's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bachan's carries more Brand PowerBachan's is in more Bay Area grocersBachan's fields the deeper lineup
Assi
Bachan's
20
brand power
51
5
products
16
4
categories
2
4
subcategories
3
1
grocers
21
$6.17
avg price
$10.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Assi▭ Bachan's
Distribution · 30% of score4·88
A
carried in 1 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Assi
only Bachan's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Assi · 0
no exclusive doors — everywhere Assi is, Bachan's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Assi · Bachan's