Assi vs Sweet Baby Ray's · Bay Area shelf head-to-head
Assi and Sweet Baby Ray's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweet Baby Ray's carries more Brand PowerSweet Baby Ray's is in more Bay Area grocersSweet Baby Ray's fields the deeper lineup
Assi
Sweet Baby Ray's
20
brand power
34
5
products
12
4
categories
2
4
subcategories
3
1
grocers
11
$6.17
avg price
$4.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Assi▭ Sweet Baby Ray's
Distribution · 30% of score4·46
A
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Assi
only Sweet Baby Ray's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Assi · 0
no exclusive doors — everywhere Assi is, Sweet Baby Ray's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Assi · Sweet Baby Ray's