Athenos vs Mt Vikos · Bay Area shelf head-to-head
Athenos and Mt Vikos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mt Vikos carries more Brand PowerMt Vikos is in more Bay Area grocers
Athenos
Mt Vikos
25
brand power
32
8
products
6
1
categories
4
2
subcategories
4
10
grocers
12
$1.27
price per oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Athenos▭ Mt Vikos
Distribution · 30% of score42·50
A
carried in 10 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Athenos
no top category Mt Vikos doesn’t also play in.
only Mt Vikos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Athenos · 1
only Mt Vikos · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Athenos · Mt Vikos
