Athens vs The Fillo Factory · Bay Area shelf head-to-head
Athens and The Fillo Factory, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Fillo Factory is in more Bay Area grocersAthens fields the deeper lineup
Athens
The Fillo Factory
19
brand power
22
5
products
2
5
categories
2
7
grocers
8
52.8¢
price per oz
50.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Athens▭ The Fillo Factory
Distribution · 30% of score29·33
A
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Athens
only The Fillo Factory
no top category Athens doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only The Fillo Factory · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Athens · The Fillo Factory
