Ati Manel vs Matiz · Bay Area shelf head-to-head
Ati Manel and Matiz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Matiz carries more Brand PowerMatiz is in more Bay Area grocersMatiz fields the deeper lineup
Ati Manel
Matiz
27
brand power
60
25
products
28
1
categories
7
2
subcategories
15
1
grocers
17
$16.12
avg price
$10.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ati Manel▭ Matiz
Distribution · 30% of score4·71
A
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ati Manel
no top category Matiz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ati Manel · 0
no exclusive doors — everywhere Ati Manel is, Matiz is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ati Manel · Matiz
