Atoria's Family Bakery vs Joseph's · Bay Area shelf head-to-head
Atoria's Family Bakery and Joseph's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Atoria's Family Bakery carries more Brand PowerAtoria's Family Bakery is in more Bay Area grocers
Atoria's Family Bakery
Joseph's
35
brand power
26
10
products
8
1
categories
2
3
subcategories
2
12
grocers
2
$5.52
avg price
$3.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Atoria's Family Bakery▭ Joseph's
Distribution · 30% of score50·8
J
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Atoria's Family Bakery
no top category Joseph's doesn’t also play in.
only Joseph's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Atoria's Family Bakery · Joseph's