Attitude vs Hibar · Bay Area shelf head-to-head
Attitude and Hibar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hibar carries more Brand PowerHibar is in more Bay Area grocersHibar fields the deeper lineupHibar sits further up the premium end
Attitude
Hibar
21
brand power
35
6
products
15
2
categories
4
3
subcategories
6
1
grocers
3
$15.09
avg price
$15.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Attitude▭ Hibar
Distribution · 30% of score4·13
A
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Attitude
no top category Hibar doesn’t also play in.
only Hibar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Attitude · 0
no exclusive doors — everywhere Attitude is, Hibar is too.
only Hibar · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Attitude · Hibar
