Attitude vs Sukin · Bay Area shelf head-to-head
Attitude and Sukin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sukin carries more Brand PowerSukin is in more Bay Area grocersSukin fields the deeper lineupAttitude sits further up the premium end
Attitude
Sukin
21
brand power
33
6
products
14
2
categories
4
3
subcategories
8
1
grocers
3
$1.41
price per fl oz
$1.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Attitude▭ Sukin
Distribution · 30% of score4·13
A
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Personal Care2 vs 2 SKUs
A
1% of shelf
only Attitude
no top category Sukin doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Attitude · 0
no exclusive doors — everywhere Attitude is, Sukin is too.
only Sukin · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Attitude · Sukin
