Aunt Nellie's vs Jeff's Garden · Bay Area shelf head-to-head
Aunt Nellie's and Jeff's Garden, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jeff's Garden carries more Brand PowerJeff's Garden is in more Bay Area grocersJeff's Garden fields the deeper lineupJeff's Garden sits further up the premium end
Aunt Nellie's
Jeff's Garden
16
brand power
51
4
products
24
3
categories
4
3
subcategories
9
5
grocers
16
28.5¢
price per oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aunt Nellie's▭ Jeff's Garden
Distribution · 30% of score21·67
A
carried in 5 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aunt Nellie's
only Jeff's Garden
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Aunt Nellie's · 0
no exclusive doors — everywhere Aunt Nellie's is, Jeff's Garden is too.
only Jeff's Garden · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aunt Nellie's · Jeff's Garden