Aunt Nellie's vs Tillen Farms · Bay Area shelf head-to-head
Aunt Nellie's and Tillen Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillen Farms carries more Brand PowerTillen Farms is in more Bay Area grocersTillen Farms fields the deeper lineupTillen Farms sits further up the premium end
Aunt Nellie's
Tillen Farms
16
brand power
52
4
products
7
3
categories
6
5
grocers
9
28.5¢
price per oz
$1.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aunt Nellie's▭ Tillen Farms
Distribution · 30% of score21·38
A
T
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aunt Nellie's
only Tillen Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Aunt Nellie's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aunt Nellie's · Tillen Farms
