Auromere vs Sheamoisture · Bay Area shelf head-to-head
Auromere and Sheamoisture, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Auromere carries more Brand PowerAuromere is in more Bay Area grocersAuromere fields the deeper lineupAuromere sits further up the premium end
Auromere
Sheamoisture
35
brand power
13
19
products
3
4
categories
2
5
subcategories
3
2
grocers
1
$8.38
avg price
$13.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Auromere▭ Sheamoisture
Distribution · 30% of score8·4
S
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Auromere
only Sheamoisture
no top category Auromere doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Auromere · 2
only Sheamoisture · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Auromere · Sheamoisture