AURORA vs Goodsam · Bay Area shelf head-to-head
AURORA and Goodsam, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goodsam carries more Brand PowerGoodsam is in more Bay Area grocersGoodsam fields the deeper lineup
AURORA
Goodsam
18
brand power
33
5
products
13
2
categories
5
5
subcategories
6
2
grocers
3
$15.55
avg price
$11.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ AURORA▭ Goodsam
Distribution · 30% of score8·13
A
G
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only AURORA
no top category Goodsam doesn’t also play in.
only Goodsam
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only AURORA · 1
only Goodsam · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: AURORA · Goodsam
