AURORA vs Made In Nature · Bay Area shelf head-to-head
AURORA and Made In Nature, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Made In Nature carries more Brand PowerMade In Nature is in more Bay Area grocersMade In Nature fields the deeper lineup
AURORA
Made In Nature
18
brand power
43
5
products
15
2
categories
2
5
subcategories
10
2
grocers
16
$15.55
avg price
$8.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ AURORA▭ Made In Nature
Distribution · 30% of score8·67
A
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only AURORA
only Made In Nature
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only AURORA · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: AURORA · Made In Nature
