Aveeno vs Cetaphil · Bay Area shelf head-to-head
Aveeno and Cetaphil, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aveeno carries more Brand PowerAveeno is in more Bay Area grocers
Aveeno
Cetaphil
27
brand power
18
6
products
5
3
categories
2
4
subcategories
2
3
grocers
2
$15.06
avg price
$22.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aveeno▭ Cetaphil
Distribution · 30% of score13·8
A
C
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aveeno
only Cetaphil
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Aveeno · 1
only Cetaphil · 0
no exclusive doors — everywhere Cetaphil is, Aveeno is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aveeno · Cetaphil
