Awake vs Skinnydipped · Bay Area shelf head-to-head
Awake and Skinnydipped, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skinnydipped carries more Brand PowerSkinnydipped is in more Bay Area grocersSkinnydipped fields the deeper lineup
Awake
Skinnydipped
27
brand power
46
6
products
15
3
categories
4
2
grocers
14
$5.79
avg price
$7.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Awake▭ Skinnydipped
Distribution · 30% of score8·58
A
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Awake
only Skinnydipped
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Awake · 0
no exclusive doors — everywhere Awake is, Skinnydipped is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Awake · Skinnydipped
