Azalina's vs Wynn's Kitchen · Bay Area shelf head-to-head
Azalina's and Wynn's Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Azalina's carries more Brand PowerAzalina's is in more Bay Area grocers
Azalina's
Wynn's Kitchen
34
brand power
19
8
products
8
4
categories
1
6
subcategories
3
3
grocers
2
$1.64
price per oz
$1.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Azalina's▭ Wynn's Kitchen
Distribution · 30% of score13·8
A
W
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score49·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Azalina's
only Wynn's Kitchen
no top category Azalina's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Azalina's · 3
only Wynn's Kitchen · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Azalina's · Wynn's Kitchen
