Baba Small Batch vs Little Sesame · Bay Area shelf head-to-head
Baba Small Batch and Little Sesame, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Little Sesame carries more Brand PowerLittle Sesame is in more Bay Area grocersLittle Sesame fields the deeper lineupBaba Small Batch sits further up the premium end
Baba Small Batch
Little Sesame
30
brand power
41
9
products
15
3
categories
2
12
grocers
14
$1.15
price per oz
79.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Baba Small Batch▭ Little Sesame
Distribution · 30% of score50·58
carried in 12 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Baba Small Batch
only Little Sesame
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Baba Small Batch · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Baba Small Batch · Little Sesame
