Baba Small Batch vs The Hummus Guy · Bay Area shelf head-to-head
Baba Small Batch and The Hummus Guy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Baba Small Batch carries more Brand PowerBaba Small Batch is in more Bay Area grocersBaba Small Batch fields the deeper lineup
Baba Small Batch
The Hummus Guy
30
brand power
12
9
products
4
3
categories
3
12
grocers
3
$8.89
avg price
$6.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Baba Small Batch▭ The Hummus Guy
Distribution · 30% of score50·13
T
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Baba Small Batch
only The Hummus Guy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Baba Small Batch · The Hummus Guy