Babe Beverages vs Synergy · Bay Area shelf head-to-head
Babe Beverages and Synergy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Synergy carries more Brand PowerSynergy is in more Bay Area grocersSynergy fields the deeper lineupBabe Beverages sits further up the premium end
Babe Beverages
Synergy
15
brand power
56
3
products
27
2
categories
2
2
grocers
17
28.1¢
price per fl oz
29.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Babe Beverages▭ Synergy
Distribution · 30% of score8·71
B
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Babe Beverages
only Synergy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Babe Beverages · 0
no exclusive doors — everywhere Babe Beverages is, Synergy is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Babe Beverages · Synergy
