Babo Botanicals vs Griffin Remedy · Bay Area shelf head-to-head
Babo Botanicals and Griffin Remedy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Griffin Remedy carries more Brand PowerGriffin Remedy fields the deeper lineupBabo Botanicals sits further up the premium end
Babo Botanicals
Griffin Remedy
34
brand power
43
7
products
58
3
categories
5
4
subcategories
12
2
grocers
2
$4.85
price per fl oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Babo Botanicals▭ Griffin Remedy
Distribution · 30% of score8·8
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Skin Care1 vs 2 SKUs
only Babo Botanicals
only Griffin Remedy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Babo Botanicals · 0
no exclusive doors — everywhere Babo Botanicals is, Griffin Remedy is too.
only Griffin Remedy · 0
no exclusive doors — everywhere Griffin Remedy is, Babo Botanicals is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Babo Botanicals · Griffin Remedy