Babo Botanicals vs Oars + Alps · Bay Area shelf head-to-head
Babo Botanicals and Oars + Alps, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Babo Botanicals carries more Brand PowerBabo Botanicals is in more Bay Area grocersBabo Botanicals sits further up the premium end
Babo Botanicals
Oars + Alps
34
brand power
21
7
products
5
3
categories
3
4
subcategories
4
2
grocers
1
$4.85
price per fl oz
$1.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Babo Botanicals▭ Oars + Alps
Distribution · 30% of score8·4
O
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Babo Botanicals
only Oars + Alps
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Babo Botanicals · 1
only Oars + Alps · 0
no exclusive doors — everywhere Oars + Alps is, Babo Botanicals is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Babo Botanicals · Oars + Alps
