Babybel vs Castello · Bay Area shelf head-to-head
Babybel and Castello, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Babybel carries more Brand PowerBabybel is in more Bay Area grocersCastello sits further up the premium end
Babybel
Castello
43
brand power
37
15
products
17
2
categories
1
4
subcategories
7
15
grocers
11
$9.12
avg price
$7.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Babybel▭ Castello
Distribution · 30% of score63·46
carried in 15 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Babybel
only Castello
no top category Babybel doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Babybel · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Babybel · Castello
