Babybel vs Nicasio Valley Cheese Company · Bay Area shelf head-to-head
Babybel and Nicasio Valley Cheese Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Babybel carries more Brand PowerBabybel is in more Bay Area grocersNicasio Valley Cheese Company sits further up the premium end
Babybel
Nicasio Valley Cheese Company
43
brand power
36
15
products
16
2
categories
1
4
subcategories
5
15
grocers
11
$9.12
avg price
$15.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Babybel▭ Nicasio Valley Cheese Company
Distribution · 30% of score63·46
carried in 15 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Babybel
only Nicasio Valley Cheese Company
no top category Babybel doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Babybel · 7
both sides measured by the same instruments on the same shelves · see each brand’s full page: Babybel · Nicasio Valley Cheese Company