Bachan's vs Flavortown · Bay Area shelf head-to-head
Bachan's and Flavortown, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bachan's carries more Brand PowerBachan's is in more Bay Area grocersBachan's fields the deeper lineup
Bachan's
Flavortown
51
brand power
17
16
products
3
2
categories
2
3
subcategories
2
21
grocers
2
$10.48
avg price
$7.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bachan's▭ Flavortown
Distribution · 30% of score88·8
F
carried in 21 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bachan's
no top category Flavortown doesn’t also play in.
only Flavortown
no top category Bachan's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bachan's · Flavortown