Bachan's vs G Hughes · Bay Area shelf head-to-head
Bachan's and G Hughes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bachan's carries more Brand PowerBachan's is in more Bay Area grocers
Bachan's
G Hughes
51
brand power
30
16
products
14
2
categories
4
3
subcategories
9
21
grocers
5
63.1¢
price per oz
51.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bachan's▭ G Hughes
Distribution · 30% of score88·21
G
carried in 21 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bachan's
no top category G Hughes doesn’t also play in.
only G Hughes
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bachan's · G Hughes
