Badia Spices vs El Guapo® · Bay Area shelf head-to-head
Badia Spices and El Guapo®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Badia Spices carries more Brand PowerBadia Spices is in more Bay Area grocersBadia Spices fields the deeper lineup
Badia Spices
El Guapo®
43
brand power
29
36
products
23
4
categories
2
18
subcategories
3
9
grocers
4
$4.08
avg price
$3.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Badia Spices▭ El Guapo®
Distribution · 30% of score38·17
B
E
carried in 9 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score95·85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Badia Spices
only El Guapo®
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Badia Spices · 7
only El Guapo® · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Badia Spices · El Guapo®
