Badia Spices vs Los Chileros · Bay Area shelf head-to-head
Badia Spices and Los Chileros, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Badia Spices carries more Brand PowerBadia Spices is in more Bay Area grocersBadia Spices fields the deeper lineupLos Chileros sits further up the premium end
Badia Spices
Los Chileros
43
brand power
21
36
products
12
4
categories
3
18
subcategories
4
9
grocers
7
$1.15
price per oz
$4.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Badia Spices▭ Los Chileros
Distribution · 30% of score38·29
B
carried in 9 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Badia Spices
only Los Chileros
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Badia Spices · 5
only Los Chileros · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Badia Spices · Los Chileros
