Baker's vs Scharffen Berger · Bay Area shelf head-to-head
Baker's and Scharffen Berger, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Scharffen Berger carries more Brand PowerScharffen Berger is in more Bay Area grocersScharffen Berger fields the deeper lineupScharffen Berger sits further up the premium end
Baker's
Scharffen Berger
23
brand power
47
6
products
21
1
categories
3
2
subcategories
5
9
grocers
11
$1.31
price per oz
$1.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Baker's▭ Scharffen Berger
Distribution · 30% of score38·46
B
S
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39·83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Baker's
no top category Scharffen Berger doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Baker's · 1
only Scharffen Berger · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Baker's · Scharffen Berger
