Ball Park vs Hebrew National · Bay Area shelf head-to-head
Ball Park and Hebrew National, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hebrew National is in more Bay Area grocersBall Park fields the deeper lineupHebrew National sits further up the premium end
Ball Park
Hebrew National
38
brand power
34
17
products
7
4
categories
1
8
grocers
9
$6.68
avg price
$12.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ball Park▭ Hebrew National
Distribution · 30% of score33·38
B
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ball Park
only Hebrew National
no top category Ball Park doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ball Park · 4
only Hebrew National · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ball Park · Hebrew National
