Bar Harbor vs Brunswick · Bay Area shelf head-to-head
Bar Harbor and Brunswick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bar Harbor carries more Brand PowerBar Harbor is in more Bay Area grocersBar Harbor fields the deeper lineupBar Harbor sits further up the premium end
Bar Harbor
Brunswick
41
brand power
16
12
products
2
4
categories
1
5
subcategories
2
15
grocers
8
89.6¢
price per oz
$1.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bar Harbor▭ Brunswick
Distribution · 30% of score63·33
B
carried in 15 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bar Harbor
only Brunswick
no top category Bar Harbor doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bar Harbor · Brunswick