Bar Harbor vs Rügen Fisch · Bay Area shelf head-to-head
Bar Harbor and Rügen Fisch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bar Harbor carries more Brand PowerBar Harbor is in more Bay Area grocersBar Harbor fields the deeper lineup
Bar Harbor
Rügen Fisch
41
brand power
11
12
products
5
4
categories
1
5
subcategories
1
15
grocers
2
$7.73
avg price
$5.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bar Harbor▭ Rügen Fisch
Distribution · 30% of score63·8
R
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bar Harbor
only Rügen Fisch
no top category Bar Harbor doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bar Harbor · Rügen Fisch