Barbara's vs Food For Life · Bay Area shelf head-to-head
Barbara's and Food For Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Food For Life carries more Brand PowerFood For Life is in more Bay Area grocersFood For Life fields the deeper lineup
Barbara's
Food For Life
34
brand power
53
9
products
27
2
categories
4
16
grocers
18
75.0¢
price per oz
46.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barbara's▭ Food For Life
Distribution · 30% of score67·75
B
carried in 16 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barbara's
only Food For Life
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barbara's · Food For Life