Bare vs Chiquita · Bay Area shelf head-to-head
Bare and Chiquita, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chiquita carries more Brand Power
Bare
Chiquita
26
brand power
48
7
products
6
3
categories
3
6
grocers
6
$7.15
avg price
$5.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bare▭ Chiquita
Distribution · 30% of score25·25
B
C
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score44·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bare
only Chiquita
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Chiquita · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bare · Chiquita
