Barebells vs The Better Bar · Bay Area shelf head-to-head
Barebells and The Better Bar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barebells carries more Brand PowerBarebells is in more Bay Area grocersBarebells fields the deeper lineupThe Better Bar sits further up the premium end
Barebells
The Better Bar
47
brand power
12
20
products
4
2
categories
1
12
grocers
1
$5.79
avg price
$4.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barebells▭ The Better Bar
Distribution · 30% of score50·4
T
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barebells
only The Better Bar
no top category Barebells doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barebells · The Better Bar
