Bariani Olive Oil vs Cobram Estate · Bay Area shelf head-to-head
Bariani Olive Oil and Cobram Estate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bariani Olive Oil carries more Brand PowerBariani Olive Oil is in more Bay Area grocersBariani Olive Oil sits further up the premium end
Bariani Olive Oil
Cobram Estate
38
brand power
28
9
products
7
3
categories
1
4
subcategories
1
16
grocers
13
$1.42
price per fl oz
$1.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bariani Olive Oil▭ Cobram Estate
Distribution · 30% of score67·54
carried in 16 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bariani Olive Oil
only Cobram Estate
no top category Bariani Olive Oil doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bariani Olive Oil · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bariani Olive Oil · Cobram Estate
