Bariani Olive Oil vs Tiger · Bay Area shelf head-to-head
Bariani Olive Oil and Tiger, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bariani Olive Oil carries more Brand PowerBariani Olive Oil is in more Bay Area grocersBariani Olive Oil fields the deeper lineupBariani Olive Oil sits further up the premium end
Bariani Olive Oil
Tiger
38
brand power
29
9
products
2
3
categories
1
4
subcategories
1
16
grocers
10
$1.42
price per fl oz
76.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bariani Olive Oil▭ Tiger
Distribution · 30% of score67·42
T
carried in 16 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bariani Olive Oil
only Tiger
no top category Bariani Olive Oil doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bariani Olive Oil · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bariani Olive Oil · Tiger