Barilla vs Organic Felicetti · Bay Area shelf head-to-head
Barilla and Organic Felicetti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barilla carries more Brand PowerBarilla is in more Bay Area grocersBarilla fields the deeper lineupOrganic Felicetti sits further up the premium end
Barilla
Organic Felicetti
55
brand power
14
51
products
3
4
categories
1
22
subcategories
3
15
grocers
3
27.4¢
price per oz
35.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barilla▭ Organic Felicetti
Distribution · 30% of score63·13
O
carried in 15 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barilla
only Organic Felicetti
no top category Barilla doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barilla · Organic Felicetti
