Barilla vs Pastificio Morelli · Bay Area shelf head-to-head
Barilla and Pastificio Morelli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barilla carries more Brand PowerBarilla is in more Bay Area grocersBarilla fields the deeper lineup
Barilla
Pastificio Morelli
55
brand power
0
51
products
2
4
categories
1
22
subcategories
2
15
grocers
1
$3.90
avg price
$9.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barilla▭ Pastificio Morelli
Distribution · 30% of score63·4
P
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barilla
only Pastificio Morelli
no top category Barilla doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barilla · Pastificio Morelli