Barlean's vs Healthaid · Bay Area shelf head-to-head
Barlean's and Healthaid, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barlean's carries more Brand PowerHealthaid is in more Bay Area grocersBarlean's fields the deeper lineupHealthaid sits further up the premium end
Barlean's
Healthaid
36
brand power
28
7
products
3
4
categories
2
3
grocers
4
$24.96
avg price
$33.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barlean's▭ Healthaid
Distribution · 30% of score13·17
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barlean's
only Healthaid
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Barlean's · 1
only Healthaid · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barlean's · Healthaid