Barney Butter vs Artisana · Bay Area shelf head-to-head
Barney Butter and Artisana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Artisana carries more Brand PowerArtisana is in more Bay Area grocersArtisana fields the deeper lineup
Barney Butter
Artisana
30
brand power
47
10
products
15
1
categories
6
2
subcategories
8
8
grocers
13
$1.32
price per oz
$1.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barney Butter▭ Artisana
Distribution · 30% of score33·54
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barney Butter
no top category Artisana doesn’t also play in.
only Artisana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Barney Butter · 1
only Artisana · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barney Butter · Artisana
